Listen to one
doctor's experience
of how powerfully a practice logo can impact the trust and confidence of new patients and how you can learn from his mistake.
Dental Marketing & Practice Management Consultants since 1983
Create a Steady Stream of New, Quality Patients – the kind of Patients you Love to Serve
Every new patient that walks in your door should be seen, not in terms of what
he or she will add to today's production, but as a new member of your dental care
family AND as the newest ambassador for your practice. You should first see your
practice as a patient-referred practice, grown from the inside out. Each new patient,
regardless of whether they come to you "from within" or "from
without", adds to your foundation of a "patient-built" practice.
With that end in mind one of the most effective tools to
bring in an additional 15 - 30* new patients per month is
to reach them fhrough a targeted, consistent direct mail program.
Why Direct Mail?
As much as you would like to believe otherwise, you can not
be all things to all people. This is especially true in
your practice of dentistry. We tend to appeal to people who
often have things in common with us. Long term dental success
is built on relationships, and relationships are built on
shared interests and values.
These common values or shared interests could include age,
education, hobbies, family, politics, religion, activities,
traditions or just geography. The object of communicating your
unique message to potential patients (marketing) is to identify
and build on common bonds and desires.
One great advantage that direct mail has in delivering your
marketing message is its ability to identify and target people
who share some of the attributes you would like to serve.
This ability to target the recipients of your unique marketing
message makes direct marketing one of the most cost effective
methods of reaching potential patients outside your office.
How it Works
Our first step in developing a custom crafted marketing program
for your practice is to get to know you. Through a simple practice
assessment, combined with a demographic analysis of your market
area, we help you identify your practice strengths and goals and
identify your target patient.
With your preferred patient targeted we help you select your mailing
area and the demographics of those recipients who would be most
interested in your services. We then work with you to craft a unique
marketing message designed to meet the needs of your target audience
with the unique strengths and personality of your practice.
Your direct mail program is a 13 month program including 12 mailings.
Your marketing program includes 2 custom designed, alternating
mailers – an efficient oversized post card plus a practice
brochure mailer. We have also developed a powerful anchor mailer
that is guaranteed to be kept as a constant reference to your office
in the homes of your recipients.
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Your next step...
If you are ready to increase your new patient
flow with custom targeted program desigend to attract the kinds of
patients you want to serve, click on the "Let's get Started"
button below and we'll rush you our QuickStart Direct kit to get you
started now.
If you have questions or would simply like more information please
click on the "I Have a Question" button and we'll answer
any questions you have.
Your new patients are all around you. Help them find you with a
compelling reason to choose you as their dental health provider.
In fact, while you're thinking about it, go ahead and click on one
of the buttons right now. No strings attached.
Turn your practice into a totally inside-out patient-built practice!
Unlock the hidden floodgates of patient growth within your practice and draw new patients like a magnet without spending a nickel on advertising or dental referral services.